Smart Channel Strategies for a Tough Economy
Practical strategies to help the marketers, sellers, customers, and executives in your channel thrive, no matter the market
When the economy takes a downward swing and uncertainty rises, businesses begin scrambling to adjust.
Consumers start pinching pennies, looking for savings, and cutting non-essential spending
The potential for customer churn increases, as budgets take priority over brand loyalty
At the same time, the need for customer retention skyrockets
Increasing customer retention by just 5% can boost profits by 25% to 95%.
Brands have less wiggle room and excess budget for widening their marketing scope and customer base
By moderate estimates, customer acquisition costs 5X the amount of customer retention
Your channel becomes your lifeline, as your ability to communicate with and serve your end customer becomes even more critical.
But while you need them at peak performance the most, they are in danger of crumbling under pressure. Every stakeholder in your channel—marketers, sales teams, and executives— is being pushed to do more with less.
Marketers are expected to drive pipeline with half the budget.
Sales reps hustle harder for fewer leads.
Executives scrutinize every dollar, balancing short-term revenue with long-term brand health.
Their individual success in their respective roles depends on it. So, they will double down on what truly drives results.
Your opportunity
This is where you can stand out. By providing the tools, incentives, and support these stakeholders need to succeed at their jobs, you make their lives easier and position yourself as an indispensable channel partner.
When you help marketers prove their impact, sales teams stay motivated, and executives protect their brand, you create a ripple effect of success that benefits everyone, including your business.
Plus, budget tightening creates a vacuum in the market. While competitors within your channel scale back, even maintaining your current investment allows you to claim that white space. And if you’re bold enough to increase investment into your channel while others retreat, you could gain a significant competitive edge.
In this eBook, we’ll show you how to leverage your channel to weather economic downturn by:
Help marketers stretch their spend without compromising impact.
Motivate sales teams to stay engaged and productive.
Build lasting consumer loyalty through meaningful rewards.
Strengthen your brand and executive buy-in with strategies that protect long-term success.
Let’s dive in.
